Many businesses develop a logo or other symbol that they use to help advertise their business. The goal is to create a “brand” that people will recognize as familiar. As business start-up owners focus their efforts on creating a business plan, deciding what advertising techniques to use, and building a website, they often forget the importance of looking into trademark issues before starting to use a brand name or logo for their businesses. This can sometimes lead to legal issues that can be avoided if the business owner works with an Illinois business attorney from the beginning.
What Is a Trademark
A trademark is a word, phrase, symbol, and/or design, or a combination of these that identifies particular goods. A trademark is often the very thing that distinguishes one company’s products from another company’s products. While many business owners give significant thought and consideration to what trademark to choose, they often fail to realize the importance of choosing a trademark that is both eligible for federal registration and legally defensible.
Every business owner wants to ensure that other businesses or parties cannot simply use their business trademark without permission. This is why the federal registration process and trademark laws were put into place....