Many businesses develop a logo or other symbol that they use to help advertise their business. The goal is to create a “brand” that people will recognize as familiar. As business start-up owners focus their efforts on creating a business plan, deciding what advertising techniques to use, and building a website, they often forget the importance of looking into trademark issues before starting to use a brand name or logo for their businesses. This can sometimes lead to legal issues that can be avoided if the business owner works with an Illinois business attorney from the beginning.  

What Is a Trademark

A trademark is a word, phrase, symbol, and/or design, or a combination of these that identifies particular goods. A trademark is often the very thing that distinguishes one company’s products from another company’s products. While many business owners give significant thought and consideration to what trademark to choose, they often fail to realize the importance of choosing a trademark that is both eligible for federal registration and legally defensible.

Every business owner wants to ensure that other businesses or parties cannot simply use their business trademark without permission. This is why the federal registration process and trademark laws were put into place.

The primary goal for most small business owners is to have a thriving business. Expanding a customer base is a crucial component of growing your business. Many companies accomplish this goal by gathering data about their patrons for future use. For instance, many companies collect email information to provide their customers with notices about upcoming events and sales. This method is useful in creating repeat customers and increases the probability of additional traffic. However, businesses must use caution with their clients’ information to avoid breaking federal laws surrounding data privacy and limit the possibility of commercial litigation.

Online Interaction

The majority of companies today use a website to serve the needs of their clients better. However, these websites often track every move each customer makes, storing this information in a database. Small businesses should be sure to follow the proper procedures to protect this customer data. Creating a valid privacy policy is an excellent way to begin. When creating one for your business, keep the verbiage simple and adhere to your promises. Once your plan is ready, make it visible for all customers to read before proceeding with your website.

Starting a business as a partnership can be highly beneficial for all parties involved. Unfortunately, there are also some potential pitfalls. Some of these negative situations are so detrimental, they could place the business at risk of failure, extreme financial loss, or litigation. Then there are situations that can place partners at risk for bankruptcy and/or criminal penalties. Learn how effective planning can reduce your risk of such negative effects in your business venture.

The Why and How of Partnership Conflicts

Partners often start out as family members, friends, or colleagues who share a passion or idea. Fueled by little more than hopes and dreams, they may fail to consider that it takes more than passion to succeed in the business world. They may not examine aspects like differing work ethics, money management, or leadership styles. This lack of consideration and communication can ultimately lead to anger, frustration, and unmet expectations.